Execute a random survey of 'dream jobs', and you will surely find owning a café or restaurant as one of the top answers. As the culinary profession becomes more high profile and glamourous, more professionals will take the plunge and leave their high-paying jobs to pursue their dreams. Most will have a strong thoughts and opinions about food, but little or no knowledge about the F&B industry. This paves the way for food consultancy, marketing, public relations and other related services to build around this expanding pool of new restaurants and restaurateurs. ?
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